Story
Established in 2020 amidst a global pandemic, Woonwear is a brand for the people who’ve had it up to here. Created by Daniel Woon, Woonwear’s purpose is about bringing one's own ideas and turning them into a physical entity for an audience to interpret in their own way.
THE MOOD TEE
Woonwear’s staple Mood Tee featuring the slogan "I've had it up to Here." aims to imbue a person’s mood whether negative, positive or neutral. Each tee was initially silk screen-printed by hand, using water based inks. A limited run of mood tees have also been available in a reflective ink which reacts to a camera flash. Woonwear has been working recently to refine the Mood Tee with a heavier construction and a boxier, more relaxed fit, all while maintaining the original mock neck design.
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