I've had it up to here.
Established in 2020 amidst a global pandemic, Woonwear is a brand for the people who’ve had it up to here. Created by Daniel Woon, Woonwear’s purpose is about bringing one's own ideas and turning them into a physical entity for an audience to interpret in their own way.
For 2022, WOONWEAR released the a small and intimate collection, dubbed the Pill Capsule 2, which released exclusively in the Urban Outfitters flagship store in London, Oxford Circus. This 3-day pop-up was the first ever Woonwear physical space where people could come and browse and purchase the collection.
Silk screen-printed by hand.
Woonwear’s staple Mood Tee featuring the slogan "I've had it up to Here." aims to imbue a person’s mood whether negative, positive or neutral. Each tee was initially silk screen-printed by the founder of Woonwear, Daniel Woon, using water based inks. The mood tees have also been available in a reflective ink which reacts to a camera flash. Woonwear has been working recently to refine the Mood Tee with a heavier construction and a boxier, more relaxed fit, all while maintaining the original mock neck design.
A Woonwear Pop-up
August 2022 Woonwear launched the Pill Capsule 2 exclusively in the Urban Outfitters flagship store in London, Oxford Circus. Woonwear gave out free peppermints to commemorate the second Pill capsule collection.